Feedza
Feedza connects home chefs with customers through a seamless platform, simplifying order management and fostering trust to promote a thriving homemade food ecosystem.
Role
UI & UX designer
Website
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Challenge
To create a platform that connects home chefs with customers, addressing the challenges of limited visibility, inefficient order management, and lack of trust in homemade food delivery services.
Goal
Develop a seamless solution that enables home chefs to showcase their offerings, manage orders effectively, and build trust with customers through a reliable and transparent platform.
Background:
Feedza is a digital marketplace empowering home chefs by bridging the gap between their culinary talents and potential customers. The platform focuses on:
Improving visibility and access for home chefs.
Simplifying the order management process.
Building trust through reliable communication and delivery.
Research Goals:
Explore the challenges home chefs face in reaching customers and managing operations.
Ensure the platform’s features address key user pain points and provide a seamless experience for both chefs and customers.
Methodologies:
User Interviews: Conducted interviews with home chefs and customers to identify pain points and expectations.
Competitive Analysis: Analyzed similar platforms to identify gaps and opportunities for innovation.
User Interviews:
Conducted interviews with home chefs and customers to gain insights into their challenges and expectations from a homemade food platform.
Competitive Analysis:
Analyzed existing platforms for homemade food services to identify gaps and opportunities for Feedza to stand out.
Research Findings:
Trust Building: Both chefs and customers prioritize transparent communication and reliable service.
Order Management: A significant need for streamlined order tracking and processing tools.
Visibility: Home chefs require tools to improve their reach and highlight their offerings.
Features:
Chef Dashboard: A comprehensive dashboard for home chefs to manage menus, track orders, and communicate with customers in real time.
Order Management: Simplifies the order process, allowing chefs to manage incoming orders, track delivery statuses, and handle customer requests efficiently.
Customer Profiles: Provides customers with a personalized experience, including tailored recommendations and the ability to leave verified reviews for chefs.
Messaging System: Enables direct communication between home chefs and customers for order updates, questions, and feedback.
Payment Integration: Offers multiple payment options with secure and easy checkout processes.
Information architecture
Created a sitemap that establishes primary navigation through four key sections: Dashboard, Orders, Customers, and Profile. Each section is subdivided to allow home chefs quick access to essential features like menu updates, order management, customer communication, and profile customization.
Wireframes
Chef Dashboard: Focused on clarity and ease of access for menu updates and order tracking.
Customer Interface: Simple and appealing navigation for browsing and ordering food.
High-fidelity key-screens
Usability Testing & Outcome:
Feedback-Driven Iterations: Simplified the dashboard to reduce operational friction for chefs, while optimizing the customer ordering process.
Outcome: Chefs experienced faster order management, while customers reported a smoother and more enjoyable ordering experience.
Key Takeaway: Iterative testing helped create an interface that is intuitive for both home chefs and customers, effectively balancing simplicity and robust functionality.
Lesson Learned: Establishing clear workflows and maintaining consistent design elements are crucial for enhancing usability and encouraging adoption in marketplace platforms like Feedza.